Tandem Marketing

Site Analysis for SEO • Page Optimization for each SE • Search Engine Submission • Search Engine Positioning Progress Monitoring • Search Engine Positioning Maintenance • Internet Marketing Strategies


Analyze and optimize for what?

Search engines begin their page indexing by keywords and keyword phrases their relevancy to your web site, and their density on your pages. So, before any search engine optimization campaign can be started, we assess and analyze keywords and keyword phrases that apply to your Web presentation.

The process is a combination of art (sort of) and science (sort of) to continually refine the phrases and apply techniques to improve the position of your Web site within the search engines. 

The "art" begins with your site's subject matter and marketing copy. Within that content are the concepts that your markets will use as search terms. The real "art" is to fashion those concepts into the actual search terms used to find your site; later, to amplify the content accordingly. 

Building on, adjusting and fine-tuning those concepts allows us to optimize your site for positioning. 

To do that, we work with you to prioritize key phrases. We'll analyze them to help measure potential search popularity. And, we'll perform actual searches over the top search engines. Relevancy of each key phrase on our list will be matched and individually scored against your pages' current content. 

The resulting information will help to evaluate related content on the Internet. It also may isolate competitive activity. 

From these preliminary steps, we develop a plan to optimize for the relevant key phrases on appropriate pages.

Here's how it is done ...


Site Analysis for SEO • Page Optimization for each SE • Search Engine Submission • Search Engine Positioning Progress Monitoring • Search Engine Positioning Maintenance • Internet Marketing Strategies


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Last Modified:  Friday, January 25, 2008