Analyze and optimize for what?
Search engines begin their page indexing by keywords and
keyword phrases
— their relevancy to your
web site, and their
density on your pages. So, before any search engine optimization campaign can be started,
we assess and analyze keywords and
keyword phrases that apply to your Web presentation.
The process is a combination of art (sort of) and science
(sort of) to continually
refine the phrases and apply techniques to improve the position of your Web site
within the search engines.
The "art" begins with your site's
subject matter and marketing copy. Within that content are the concepts that
your markets will use as search terms. The real "art" is to fashion
those concepts into the actual search terms used to find your site; later, to amplify
the content
accordingly.
Building on, adjusting and fine-tuning those concepts
allows us to optimize your site for positioning.
To do that, we work with you to prioritize key phrases.
We'll analyze them to help measure potential search popularity. And, we'll perform actual searches over the top search engines.
Relevancy of each key phrase on our list will be
matched and individually scored against your pages' current content.
The resulting information
will help to evaluate related content on the Internet. It also may isolate
competitive activity.
From
these preliminary steps, we develop a plan to optimize for the relevant key
phrases on appropriate pages.
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