Optimize content for search engine compatibility.
Ideally, individual Web pages should be designed and
written for a single key phrase; then, optimized for each
major Search Engine and/or directory. In reality, that's not possible.
Instead, your marketing copy should embrace a visitor and
lead him or her to an action you'd prefer them to take. Working within
that structure – and advising changes where necessary, we will suggest
embellishments that will help guide the indexing values for Search Engines and
directories so that they take the action desired.
After key phrases have been determined and melded into body copy, we examine
HTML coding. The following are critical. Nothing revolutionary, here.
Others techniques are not so obvious.
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Head and title tags MUST be properly formatted.
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Keyword and description meta tags must be properly
created and placed.
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Image ALT tags should be constructed to
complement key phrase relevancy.
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If you have a frameset site, keywords, descriptions and content should be
contained within a <noframes> tag. (Do you know how?)
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If using JavaScript links or image maps, text links should be added. (BTW,
how big is that script in your head tag? Or, is it?)
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The page's title, description, and heading tags
ideally should include the key phrase.
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Beware that search engine compatibility could be affected by dynamically-generated pages
(.cgi, .asp, .cf, .php, etc.) by animated and image
files.
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Are you "flashed?" You might like it; but Search Engines don't. All
is not lost, however.
Each of the coding items should be adjusted on your index
or default page. Each
major sub-level or category page that should be indexed and must also be
optimized for the search engines.
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