Tandem Marketing

Why Search Engine Positioning? • Optimizing for Search Engines • Search Engine Conflicts • The Learning Curve • SEO Services • Search Engine Masters • Site Assessment Request


Get ready to climb a steep learning curve.

Search Engine ranking just will not happen by itself or with a hit-and-miss strategy. 

Just a couple years ago, optimizing Web pages for search engine positioning was fairly easy and straightforward. Not anymore. It is not simply a matter of adding meta tags to html code. Some tactics once permitted like those recommended in broadcast emails  now get pages and URLs labeled as spam, and could forever block normally achievable high rankings within the search engines.

Done properly, search engine optimizing and search engine positioning require long hours, a lot of research, a ton of study, and continual update. It is task-intensive. 

Consequently, you're faced with a few caveats.

  • Scrap those email offers by firms saying that they'll submit your site to 100's or even 1000's of search engines for $29.95 to $59.95 every month. They neglect to tell you that most of their target search engines exist only to to collect and sell e-mail addresses.

  • It's the top engines for each country that generate real traffic. The only way to gain traffic to your site is having a qualified service achieve high rankings in the major engines. The cheap way just doesn't work.

  • Don't expect an administrative assistant to succeed by plunging headlong into a project he or she knows nothing about. Too often, they'll throw up their hands in frustration, and you'll be looking at a fistful of time and opportunities lost.

  • Few content developers and even fewer IT specialists comprehend the dynamics of search engine optimization. Fortunately, many admit it. Beware of those who don't.

  • Learn more. But, know your limitations because there's a lot to learn. If you insist on doing search engine optimization yourself, be prepared to face a phenomenally steep learning curve even if you have the time to wrestle with dozens of how-to guides and hours of trial and error. Then, be patient. Be prepared to wait. And wait. And wait.

There is an easier, more effective way. 


Why Search Engine Positioning? • Optimizing for Search Engines • Search Engine Conflicts • The Learning Curve • SEO Services • Search Engine Masters • Site Assessment Request


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Last Modified:  Friday, January 25, 2008