Better Question: Why not bother with search engine positioning?
Positioning within search engine (SE) indexes is the most cost-effective way to take advantage of the
Internet as a marketing channel.
Like it or not, an online presence has become a
cornerstone in current marketing.
Because of that, Web site optimization for search
engine positioning makes sense. It also helps make the online experience well worth
the ordeal that its development and maintenance puts you through.
Invite guests, get traffic.
The
theme you'll hear from most Web marketers is: "Do more than just
submit your Web site page(s) for indexing within the search engines."
People who know what's at stake say: "Get your
web site pages
positioned near the top of the major search engines' indexes."
We say: Failure to properly optimize
and submit your Web presentation is like
having a grand opening and failing to send out invitations. Nobody comes to your party.
Doing the process incorrectly could even be worse.
Does this sound a little too familiar with your own Web experience?
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