Why search engine positioning is so important.
Favorable positioning within popular
Internet search engines and online directories contributes significantly
to the success of an
aggressive online presence.
Somewhere between 90 and 95 percent of all Internet users
either navigate to or begin their online sessions with a
search engine, directory, or other Internet portal that contains search
features.
As many as 300 million people could be on the
Internet at any given time — nearly 174 million from the U.S. More than
a third of Americans use the Internet to search for products and services.
That's the universe.
What part of that market is important to you?
With all its pitfalls and diversions, the World Wide
Web is still an information source. Responsible users rely on it for that
purpose and as a tool to find products, product information, services,
corporate contacts, and more.
How many of your
current customers, prospects, suppliers, investors, media contacts,
employees or other interested groups will use search engines to find some
information on your organization?
How do Internet users discover that
you have information to share and something that
might
benefit them?
Do search engine search results show pages from your Web
presentation?
Or, does someone else's online content get the
attention and draw the site visits? ... a sale? ... a special
offer? ... an investment ... magazine coverage ... or something else
that could have benefited you?
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