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To be effective, a Web presentation should
support your marketing efforts or the objectives you determine for it. If you manufacture and/or sell products, the Web site
should continually lead a visitor to the action you want him or her to take.
You could
present outline information about your products, and ask visitors to call or
contact you for a published copy of your catalog or download an electronic
file. You might want to direct them to
distributors. You may want to sell the products and process orders directly from your
Web site through e-commerce. Or, you may want to detail the services and
benefits offered by your organization.
The structure of you presentation depends
on the purpose you set for it. It could be as simple as a site with linear
links; one with several folders; or, one with multiple sub webs
with database support and/or enhanced graphic and presentation
elements.
After consulting with you, we can begin to
format a structure that will help achieve your objectives.
Graphic design – and
indeed, the
appearance of your Web presentation – come after its framework has been
structured. That is the
next step. |
