Domain Registration.
Your Web site needs a name, and it's called a domain. An
estimated 19 million domain names have been registered and thousands more are
added every day. Tandem Marketing is a global partner of a leading
ICANN-accredited domain registrar, and can handle the search and
registration process for you – more quickly and efficiently than
those who have never done it before. (ICANN
stands for The Internet Corporation for Assigned Names and Numbers.)
Developing a Web site requires an Internet Protocol (IP) address
for customers and visitors to locate the site. An IP address is a
number, translated as a domain name. It identifies a company and
its location in much the same way a telephone number defines a
location. Domain names are registered on a first-come,
first-served basis. Once a domain is successfully registered by a
company, it is entered into the "Shared Registry System,"
and the domain name then becomes accessible to Internet users
worldwide when it has been set-up on a DNS (see below). Once
registered and the fees paid, it is yours and renewable for specific
periods.
An organization's domain name is the front line of their electronic
presence. It should be portrayed to the public's perception to the site. Many
established companies build on their
already-visible and established name, making recognition easier for
customers. This is especially important in the virtual village of some
250 million users that comprises the World Wide Web.
Before adopting a domain name, a review should be
performed to determine that the choice of a domain name does not
conflict with any registered trademarks and that it is available for
registration.
